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Can Brain Training Games Make You a Better Driver? Allstate Insurance to Test Them : Brain Training

Article by Michael Segers

Do you feel frustrated by the lack of your child’s or students’ progress? Have you spent large sums of money on trainings, products, and programs to help your struggling child or students, but see no great gains from all your efforts? Did you know that differentiating instruction through using brain-based Superlinks learning style methods has proven to help struggling learners from grades pre-K-12 or college in regular or special education, ELL, or those with ADD/ADHD improve in any subject in the shortest possible time? Children who have trouble learning through an auditory lecture approach may be kinesthetic, tactile, or visual learners. Is your child a right-brain learner living in a left-brain world? Are you ready to end your frustration with their learning struggles now? Read on to find out how to get quick solutions to end your frustration with struggling students!Failing Schools Raised Reading Scores on ISAT State Reading Tests (Illinois) and the California Standards Test in Months-Not YearsStudents who used brain-based Superlinks learning styles and brain styles methods increased an average of 2-5 years above their age in reading within six to eight months. Every school or district who used differentiated instruction through Superlinks (the Linksman Learning Style Preference Assessment and the Linksman Brain Hemispheric Preference Assessment) and methods that had previously not met state standards on ISAT reading tests in Illinois or the California Standards Test met or exceeded state standards within six to eight months.Failing Students Went from D’s and F’s to A’s and B’s within a Few WeeksStudents went from D’s and F’s to A’s and B’s within a few weeks. How? They were taught in their best Superlinks (learning style and brain hemispheric preference).As students self-esteem and motivation went up, discipline problems dropped. In-school suspension officer, Mr. Pinnick said, “When students were taught in their best Superlink style we went from a school where students were bouncing off the walls to a school that looked like each class had engaged learners. This included our special education classes. Dscipline problems dropped so dramatically that I grew lonely in my office with hardly any behavior referrals!”88-99% of Students in Special Ed or Who Had ADD or ADHD Reached Grade Level and Beyond in Less than a School YearSpecial Education students and those with ADD or ADHD improved in learning through differentiated instruction using each student’s fastest and best way of learning.Differentiated instruction can be used for RTI whereby interventions save time and money because learning problems get solved quickly and easily.Special Education teachers use differentiated instruction to meet requirements of the students’ IEP’s by teaching in the way their students learned best.ELL Students Can More Quickly Learn to Read EnglishPrincipal Gwendolyn Miller, of Dieterich Elementary School, in East Aurora,stated, “With 83% of our students in ELL classes, we met state standards and scored third highest in our district, using Superlinks learning style and brain hemispheric preference assessments and its teaching and learning techniques.”Differentiated Instruction Raised ACT Scores to Give Students a Competitive Edge for CollegeStudents who have taken ACT test preparation courses improved their scores ten points in reading comprehension within two months using Superlinks learning style and brain hemispheric preference methods of studying.How to Access a Free Checklist of Tips and Have Your Questions Answered on Differentiated Learning

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Can Brain Training Games Make You a Better Driver? Allstate Insurance To Test Them : Brain Training

Article by Alvaro Fernandez

Copyright (c) 2008 SharpBrains

Insurance company Allstate just announced a very intelligent initiative. According to the Chicago Tribune:

-“Allstate, which called the Posit program (brain training games) “potentially the next big breakthrough in automobile safety,” said it expects its software exercises to reduce risky driving maneuvers by up to 40 percent and improve stopping distance by an average of 22 feet when traveling at 55 miles per hour.”

-“We’ll look to see whether over the next six to nine months there will be a reduction in” the number of accidents between the group participating in the video exercises and those sitting out, said Tom Warden, assistant vice president of Allstate’s research and planning center.

Alvaro Fernandez: I am fortunate to interview Tom Warden, Assistant Vice President and Leader of Allstate’s Research and Planning Center, based in Menlo Park, California. Tom, thank you for your time. Can you please explain the context behind this new initiative that you just announced?

Tom Warden: Our research center is constantly looking for new ideas to improve the driving behavior of drivers of all ages. Recently we have paid extra emphasis on ways to improve the safety of older drivers.

Let me provide some background here. Allstate, as a company, has always been one of the pioneers in helping to introduce new safety measures. For example, we were among the pioneers in the 60s to advocate for mandatory use of seating belts, given research studies on the benefits for drivers and passengers alike. More recently, we helped lobby for wider adoption of airbags, an effective but expensive way of protection that only became mainstream when manufacturers were required to include them.

AF: Let’s talk now about your agreement with Posit Science. What will happen over the next months?

TW: The first thing we are doing is to conduct a research study to analyze the real-life impact of Posit Science InSight, a computer-based cognitive training program, on accident rates. We know that as drivers get older, especially in their 70s and beyond, a number of cognitive problems can get in the way of safe driving. We want to see if there is a way to reduce this effect.

We are offering the InSight program for free to over 100,000 auto policy-holders in Pennsylvania aged 50-75, and to some potential clients. We recommend participants to devote at least 10 hours to the training exercises, but of course the more they can devote the better. We will compare the results with a control group.

AF: How will you measure success, and by when will you know if your expectations are met?

TW: Given that we have already started recruiting participants and training may start as soon as next week, we may have some interesting results by the end of March 2009 or perhaps during the summer. In order to have statistically meaningful numbers, we will have to see how many people enroll in the study and the size of the observed impact. We will analyze the program compliance rates since this type of intervention needs to be engaging enough for people to devote a number of hours to at home. But, at the end of the day, what we want to see is whether using the program will translate into lower accident rates and better safety.

AF: Assuming those goals are met, what would be the next steps?

TW: In that case we will have to figure out ways to roll out the program nationwide, perhaps even offering discounts to policy-holders who commit to using the program. We would also engage in public advocacy, share the results, partner with the DMV and other agencies.

But, we have not really contemplated this yet, we need to see the results first.

AF: The InSight program is a pretty specialized program. It does not train all main cognitive skills involved in driving, such as say working memory or divided attention, but focuses mostly on visual processing. Are you conducting some type of independent cognitive assessment to identify who may benefit from that program vs. other options?

TW: No, we are not. We became interested in talking to Posit Science after they acquired Visual Awareness, the company that had developed the Useful Field of View (UFOV) technology. We felt Karlene Ball and her team brought the kind of research that stood up to our standards and held the most promise to meet our needs.

AF: What was the main business case to embark on a pioneering initiative like this?

TW: As I said earlier, Allstate has a long tradition of introducing safety-related measures, and this initiative reflects that commitment. In this case, our objective goes even beyond driver safety: we want to help our clients. We want to contribute to their overall quality of life and protection. We believe that programs like InSight can contribute to better daily functioning and quality of life. We want our clients to have positive feelings towards Allstate and to know we care about them.

AF: A potential concern we have heard in similar cases, where an insurance company offered a computer-based assessment or training program, is Privacy. How can users of InSight who are also Allstate policy holders know that whatever information the program gathers cannot be used against them, for example to deny coverage or increase premiums?

TW: That’s a great question. We are aware of that potential concern, and we are putting processes in place so that Allstate doesn’t get access to any cognitive information on a particular individual. The Posit Science program is gathering the information, and Posit Science will only share data with us at an aggregated level, for overall research purposes. Allstate will be completely blind as to who uses the program.

AF: Any final remarks for our readers to understand the significance of your agreement?

TW: We believe this program has the potential to lower accident rates and improve the quality of life of millions of adults. We are excited to be able to offer it to our policy-holders, to show our commitment to innovation and to their overall protection and well-being. We are hopeful that, if the results are as positive as we believe they can be, interventions like this can become a major new safety benefit, and that it may positively reflect on AllState’s brand and public perception.

AF: Tom, thank you very much for your time. We will be very interested in learning more about the ongoing progress of this initiative.

TW: Thank you.

Alvaro Fernandez is the CEO and Co-Founder of SharpBrains, which reviews resources for brain training such as the Posit Science program. SharpBrains has been recognized by Scientific American Mind, Newsweek, The New York Times, and more. Alvaro holds MA in Education and MBA from Stanford University, and teaches The Science of Brain Health at UC-Berkeley Lifelong Learning Institute. You can learn more at http://www.sharpbrains.com/