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Graphic Design for the Short Term Memory : Short Term Memory

Article by Kristen Friend

In an increasingly cluttered marketplace, it is critical to make an immediate, meaningful and lasting impression with your graphic design and branding. You only have seconds to do so, and if you fail it could mean the loss of customers and revenue.

Think differently.Start by changing the way you think about the word “simple.” Simplicity is not easy. Simplicity is innovative. It is more challenging and takes more discipline than the “kitchen sink” theory of design.… Continue reading