Sonic Vitamins

Article by White Digital Media

Magazine adverts for follow-on formula containing prebiotic and omega-3s are in hot water in the UK due to making brain health claims unauthorised by the European Union Nutrition and Health Claims Regulation (NHCR).

The Advertising Standards Authority (ASA) admonished the UK firm, HiPP Organic, that its ads must be changed due to omega-3-infant development claims not being adopted into EU law even though they had won positive opinions from the European Food Safety Authority (EFSA).… Continue reading →